All posts in Brands

Remember we were ‘Members’?

I was looking through old photos and came across these gems – Virgin Mobile’s 2009 “Members Get” campaign by Juniper Park. I got to be a ‘model’ for a day with my dear friend Tiyana Grulovic. In fact, my friends dominated this project. The photoshoot included mainsies Metzti Bryan and Desire Kaniki, the ads were designed by Ryan Teixiera, and Andrew Chisholm came up with the overall idea. This was his concept:

We cast a bunch of friends through Facebook, and invited them all to hang out in a large empty room on a cold Monday night. It was photographed by The Cobrasnake to create a genuine atmosphere with our very target demographic interacting with one another in a natural setting. The result was a true glimpse of what life would be like behind the proverbial velvet rope.

Check out the tv spot that aired during the MMVA’s.

The best part of it all? I got free Starbucks for a couple weeks when my barista recognized me as ‘that guy with the red bow tie’.

Fearless, Fun & Outspoken

I love M·A·C Cosmetics.

Well, I love their style and what they stand for. If I wore make-up I’m sure I would love their product. Though, I do admit the occasional use of eye concealer can do wonders on those 70 hour work weeks. But I digress. Let me explain why this brand intrigues me like no other.

Whenever I walk past a M·A·C storefront I’m forced to stop to take pictures. I’m fascinated every time I see who they are using to inspire their newest collections. I don’t know every artist or character M·A·C has collaborated with in the past, but I will mention a few that have caught my attention.

In 2007, M·A·C teamed up with toy company Mattel to launch a line of Barbie inspired colours; custom doll included.

Not long after they joined forces with Hello Kitty for a winter collection of make-up and random accessories that included key chains, bracelets and tote bags.

The summer of 2008, Fafi; popular Parisian graffiti artist; contributed her colourful, girly Fafinette caricatures to the make-up brand. This cosmetic line came equipped with limited edition posters and toys – which are obviously part of my collection.

This past winter, popular Disney villains made their beauty line debut. The four characters included Cruella De Vil of 101 Dalmatians, the Evil Queen from Snow White, Maleficent from Sleeping Beauty and Dr. Facilier from The Princess and the Frog.

And most recently M·A·C joined forces with DC Comics’ Wonder Woman for their Spring 2011 collection.

What a unique and compelling way to grab the hearts of consumers – collaborating with popular pop culture icons. Genius.

But M·A·C isn’t all cute and fun; they also take a stand on something very important. In the mid 90′s, they created the M·A·C Aids Fund in a grass roots effort to make a difference in the world with a community outreach for HIV/Aids. It started with VIVA GLAM lipstick; the first lipstick to raise money and awareness for Aids. And who did they use as its spokesperson? Non other than famed drag queen RuPaul. Since then, many celebrities have taken part including Pamela Anderson, Christina Aguilera, Lisa Marie, Dita Von Teese and Lady Gaga.

The idea of VIVA GLAM was to celebrate life and the outspoken attitude of the company. It was a connective tissue that encompassed the diversity of M·A·C and its mantra… all ages, all races, all sexes.
– M·A·C Cosmetics

Oh, did I mention M·A·C is a Canadian company? Way to represent! Kudos to it’s founders, Frank Angelo and Frank Toskan for creating such a fearless, fun and outspoken company.

Hey Frank(s), if you are looking for inspiration for your next line, can I make a suggestion? I nominate Miss Piggy. Think about it. It could be brilliant :)