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LSOH Creative Process

A friend recently asked me to share a bit of my creative process; specifically with the ‘Little Shop of Horrors’ print. Depending on timelines, it varies from project to project, but this is how I tackled this design.

I always start by creating an inspiration board.

Inspiration Board

I roughly sketch as many ideas as I can think of until I’m happy with one concept.

Rough Idea

Using Illustrator, I create all of my elements as vector objects to start experimenting with layout, color & typography.


Once I decide on overall direction of the poster, I redraw everything from scratch; this time with more precision.

Leaf Detail

Once the main work is done, I start refining typography.


Lastly, I add all the page detail (aged effects).

Page Effects


LSOH Final

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