For me, kids cereal box art is the ultimate design project. It has everything I love; quirky type, bright colors and is usually accompanied by some form of critter or character.
I was eating a bowl of Cap’n Crunch and Michael Jackson’s Thriller came on. An idea was born. If Michael Jackson had his own cereal in the 80′s, what would it be called? I created four cereals based around popular MJ songs and references; also tapping into some of his most legendary looks.
The style of illustration is inspired by the fun, simple sophistication of vintage cereal box art from the 1960′s & 70′s.